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CONCEPT BOARD

Anchor 1

BRIEF:

Each student randomly chose an adjective and animal out of a hat. You are to create a food truck brand based on the name combination drawn.
 

TARGET AUDIENCE:

The busy millenial on the way to work. They are exhausted from the long hours they spend at their corporate job and enjoys the evenings out in a city they once dreamed of. They long for the moments where they can sit back and relax from their busy, urban lifestyle.

Jubilant Sparrow is a coffee truck centered around the joy found in the commonalities of life. The sparrow is strongly associated with human habitation, and can live in urban or rural settings. They are known as a commonality in our world, therefor Jubilant Sparrow cherishes the bliss in our common moments of life. 

BRAND STORY:
 

DRIVING INSIGHT:

"I want to escape my busy lifestyle and feel liberated from the everyday struggles of a corporate job" Coffee is found to be a seritonin booster and staple in the overworked lifestyle. Jubilant Sparrow is a quick coffee stop that gives then a moment to escape and enjoy the jubilance of that common ritual. 

DELIVERABLES:

Brand Strategy
Trend Research
Brand Identity Design
Logo Development
Packaging Design
Product Extension
Brand Experience
Motion Graphics

 

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SKETCHES

FOOD TRUCK

COVID-19 SIGNAGE

PACKAGING

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