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FLAVOR LINE

BRIEF:

Create a line of beef and vegetarian Jerky. Your brand should target a specific audience and disrupt the category.
 

TARGET AUDIENCE:

These carefree individuals enjoy social gatherings and getting together with friends. They spend their weekends out getting drinks with friends and enjoying an after-work cocktail. They have entry-level jobs and are finishing their college education. They are fun-loving, charismatic, and always looking to have a good time with friends.

BRAND STORY:
 

Happy Hour Jerky is a brand of alcohol-marinated and specialty flavored Beef & Fruit Jerky Products. We give consumers the nostalgic feeling of cocktail hour in an easy snack that they can enjoy whenever and wherever they choose. Our brand offers a new unique selection of jerky flavors that encompass the flavors of your favorite cocktail. Happy hour can be at any hour!

I spend my days at work longing for the moment where I can grab a drink with friends and unwind. 

DRIVING INSIGHT:
 

DELIVERABLES:

Brand Strategy
Trend Research
Brand Identity Design
Logo Development
Packaging Design
Product Extension
Brand Experience


 

BRAND EXTENSION

Happy Hour Jerky can extend its iconic flavors into ready-to-drink alcoholic seltzers. It is the perfect beverage to mix and match with our Jerky Snacks. It is the perfect pair to bring to any after-work function, family party, or night out with friends! 

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CONCEPT BOARD

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