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BRIEF:

Create packaging for an innovative 21st Century liquor, wine or beer brand that is authentic, progressive, challenges category conventions, and appeals to Millennial and Gen Z consumers.

TARGET AUDIENCE:

The bad-ass woman with a bold personality and goes to trivia night at their local pub on Wednesdays. 21-30 year old women and non-binary folks that live in an urban environment. They are local advocates for women's rights and enjoy spending time with their friends and listening to indie music while thrifting with friends.

Fredis is a Craft Mead brand centered around Female empowerment and celebration. Mead is one of the first known alcoholic beverage that dates back to Viking ages. Vikings are known as powerful beginnings but tend to only represent the victories of men. Fredis follows the story of a great female Viking warrior who was able to voyage and conquer without a male counter piece. We brings tastes of her different journeys through our variety of chosen flavor profiles.

BRAND STORY:
 

MARKET ANALYSIS:

The bottled alcohol category is over saturated with hyper masculine beer, cider, IPA and RTD branding. Freydis creates a new bottled beverage that recognizes and celebrates women. This beverage should feel powerful and victorious among competing brands.

DELIVERABLES:

Brand Strategy
Trend Research
Brand Identity Design
Logo Development
Packaging Design
Product Extension
Brand Experience


 

CONCEPT BOARD

FLAVOR EXTENSION

FRONT AND BACK PANEL

VIKING ADVENTURE RACE

For the off pack application, Freydis will partner with the non-profit, Global Fund for Women to give back to their consumers and support their brand mission. They will host a Viking themed adventure race, where strong women are able to come together and show their abilities or support each other over a glass of Mead. This will attract new consumers to their brand and give back to a charity that they feel connected to.

SECONDARY PACKAGING

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