BREW, BUT NOT IN A BEER WAY
Add a little Absurdity
captain morgan muck pit
Launch a new-to-world offering that carves out its own distinctive look and feel within the Captain Morgan brand world - while capitalizing on the white space between the craft beer and spirits occasions in both GB and Kenyan markets.
“I love hanging out with my mates and catching up over a drink, but it feels like a lot of alcohol brands are offering the same old stuff or boring flavour combinations. I want something that feels like it’s created for me & my mates.”
We are the antidote to the predictive algorithm of every day, liberating you from the expected with exciting, boldly edgy ways to muck up the mundane.
We bring the attitude and keep it real in culture with an if-you-know-you-know wink of timely social references. Effortlessly flipping trends to fit the context of our
brand and product experience.
TURN THAT MUCK ON
Unexpectedly
Unserious
We embrace our positively playful edge using clever and candid commentary. Unafraid to call B.S. on the seriousness of the world, but never with over-intelletualized wit.
Unapologetically ourselves so your crew can feel free to be weird and wonderful too. We’re inclusive and inviting, Never overly cheerful or encouraging dangerous behavior.
role: design + art direction + motion assistance + token gen z copywriter
kudos | agency: bulletproof | design direction: tony connor, oli mason, ciara o'malley
design: jess nichol, amber saca lead motion: james morgan
role: design + art direction + motion assistance
+ token gen z copywriter kudos | agency: bulletproof
design direction: tony connor, oli mason, ciara o'malley
design: jess nichol, amber saca motion: james morgan
