MIX UP THE MUSIC
Feat: Selena Gomez
oreo x selena gomez
Create a visual identity and packaging design concept for Oreo's partnership with Selena Gomez. The identity should drive engagement among target and secondary consumers, and creating a buzz-worthy and bold experience.
How do we create a partnership that authentically resonates with Selenators and OREO consumers. It is time to shine with Selenas glittering touch and the glammed up version of the OREO.
Mix up the music with OREO, they get a little closer to unlocking an exclusive Selena moment. Together, through the OREO experience, the Selenators will play with Selena’s music to unlock an exclusive OREO mix.
With help from Selena herself, we’ve given our iconic cookie a ‘glow-up’, to create a truly one-of-a-kind experience. Inspired by Selena’s passion for self-love and confidence, we’ve created a world where you’re celebrated for being dazzlingly unique in every way. Selena helps you show your sparkle.
