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Launch a new-to-world offering that balances the Campbell's SpaghettiOs branding at an equal level as Frank's Red Hot. Communicate a hot new spicy twist on the orignal flavor we all know and love.
During the pandemic, Gen Z found solace in the familiar, flocking to nostalgic comfort foods they grew up with as kids. These childhood staples offered a sense of security during uncertain times. Now, with a fresh perspective on flavor and a hunger for creativity, they’re seeking a modern twist on these classics.
A hot new twist on the current packaging design system brings highlights the trusted brand assets and consumer cred. By introducing a spicy new expression to the familiar face of Spaghettios' brand world.
HOTTEST NEW COLLAB
Spicing up the shelves
spaghettios x frank's redhot
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